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about East Coast News

Lynda Mort

Vice President of East Coast News (ECN)

In 1966, James Brown said, “It’s a Man’s Man’s Man’s World,” and in 2017, after being named Vice President of East Coast News, Lynda Mort said, “not anymore.” While ECN is conscious about gender diversity, the adult entertainment industry is still predominantly male. Execs like Mort and companies like ECN are trying to change that. 

According to her colleagues, Lynda was an easy choice for Vice President of East Coast News, the largest U.S. distributor of adult entertainment and novelties. She brings knowledge from her participation in Fortune 500 firms, a wide breadth of education, and personal work ethics. She holds master degrees in both design and business, and has always been attracted to the corporate world. She started a successful event planning business in college, which she eventually sold to gain experience in such disparate industries as healthcare, aerospace, and pleasure products. 

Although Mort is somewhat new to the pleasure products industry, she’s definitely not  novice or naive. Prior to ECN, she spent almost a combined decade as the Director of Private Brands and Licensing for Topco, and as Director of Strategic Planning for XR Brands.  Her experience and reputation at both of these companies led her to ECN’s open door. 

As Vice President, her primary responsibilities for ECN include creating and communicating the company’s vision with employees, vendors and customers. Lynda acts as a liaison between the goals for the company, and the output of her staff. Aside from leading and directing, she also contributes to sales and profitability as determined by strategic planning. With deep roots in customer service, she understands the changing needs of a growing industry, and how to combine business acumen with the personal connections today’s consumers are seeking. 

Mort, throughout her career, has brought her passion and natural aptitude for leadership into all of her roles. It’s no surprise that after a short 8 months with ECN, she was nominated as Business Executive of the year in 2017 for XBIZ’s Adult Industry Business Awards, Exec of the Year in 2018 for Storerotica Awards, and is credited for ECN’s various company nominations as well. 

When Mort isn’t paving new paths for ECN, you may find her getting lost in the woods with a friend, chowing down on Italian food or kicking butt in a pilates bootcamp. And aside from her genuinely ambitious nature, Mort has been described as fiercely loyal, kind and protective. Her own work and titles speak for themselves, painting her as strong, logical, confident and sharp. She embodies all of a woman’s attributes from nature to nurture, but hard work and ingenuity are her tools of choice.  And even in the light of her successes, Mort remains humble saying that these traits are part of the territory.  Because of her hard work and ingenuity, it’s clear to everyone in the industry that she has earned a spot at the table, regardless of her gender. 

East Coast News, one of the industry’s largest distributors of adult toys, novelties and accessories, now boasts over 25,000 products from more than 150 of the industry’s top manufacturers. One of the industry’s only full line, full service distributors, new products are available first and ready to ship within 24 hours with a staff of fully trained account representatives ready to serve you. With warehouses strategically located in New Jersey, Florida, and California, shipping times are minimized, and efficiency is maximized for all customers, regardless of location.


The Rabbit Company was built around one goal – offer a concise collection of the best rabbit vibrators on the market.  After nearly 2 years of research, development and focus group testing, we can proudly claim that we’ve met our goal. Managed by a development team with over fifty years of combined pleasure product industry experience, The Rabbit Company is unlike any other manufacturer in the market today.

Our products truly speak for themselves.  Each model boasts outstanding quality, complete reliability, beautiful designs and, of course, the power to deliver the ultimate orgasm.  The five-model collection includes options for every woman, each available in two great colors.


Of course, we can back up the claim of offering the best rabbit vibrators with some cold hard facts!  Every Rabbit Company vibrator features: 5-year warranty; Hypoallergenic, non-porous materials; Hygienic, FDA-approved, food-grade silicone with a velvety-soft finish; Flexible shafts to ensure a comfortable fit for women of all shapes and sizes; Intense quality control process ensuring form, finish and function are all set to our high standards; 2 powerful, independent vibrating motors in the shaft and rabbit; Whisper quiet operation; USB rechargeable battery with up to 8 hours of run time.So, are you ready to step up to a Rabbit Company vibrator?  


Baci Lingerie, which derives its name from the Italian word "kisses," is a collaborative celebration of women. Baci's exquisite lingerie officially debuted to the public in 2010 at the International Lingerie Show in Las Vegas, Nevada. The fine fabrics and flattering styles complimented every woman, enhancing her innate and unique sex appeal. The brand continues to evolve with new collections and designs, including its Diva line, which encourages women of all shapes and sizes to embrace their sexy side. Baci's international partners work harmoniously to streamline trends, fashion, and concepts, while carrying the brand and philosophy to women of all walks of life.

Baci dreams of empowering women worldwide with a sexy confidence, derived from a vast selection of luxurious and provocative garments. While priced for every budget, Baci is committed to philanthropic endeavors, tithing a percentage of its earnings to charity. Baci Lingerie operates by women, for women, and in the spirit of women, promoting healthy sexual confidence and "Celebrates Every Woman!"


The level of pleasure experienced in our most sultry fantasies can be more than just a daydream - it can become reality. In those moments, where your pleasure matters, reach for the fully rechargeable Bodywand Lavender. When discretion is paramount, the Bodywand Mini Massage delivers the sort of intimate expediency that you’ve come to expect from our brand. For the bold and bright, the Bodywand Neon Edition Mini Massage will really show you what 4 inches of pink perfection can do, when finely tuned to your sexual rythm. Even in the shower or pool, you'll never feel alone with our Bodywand 5 Function Mini Wand in Waterproof Pink!

The fact is, the entire collection of Bodywand Sex Toys are carefully crafted to give you the same great orgasmic results anytime, anywhere and any way you want them. That's the real beauty of the Bodywand. It puts you in complete control of your own sexual destiny. Easy to care for, simple to master, and always ready for another round, as soon as you are. The full Bodywand assortment of sex toys are exclusively available for you at


Frederick’s of Hollywood is more than a brand, it’s a legacy. Our founder, Frederick Mellinger, has always strived for greatness (he invented the push-up bra, you’re welcome). We always strive to continue on this great path and as such we are very proud to announce a luxury collection of fine adult toys for men, women, and couples. 


What sets us apart from other sex toy manufacturers is our experience helping real customers create fantasies. We have been operating thousands of adult retail stores for over 50 years. We understand you trust us to guide you in the right direction and we don’t take this responsibility lightly.  Our genius marketing team knows you want to give the *right* experience the first time, so they not only packaged our toys individually, but also in ready-to-give gift sets for every occasion, taking all the uncertainty out of your buying decision.


Frederick’s of Hollywood TOYS produces sexual aids that are high in quality and still moderately priced. Whether you’re looking for the perfect vibe for yourself, a kinky gift set for your lover, or an entirely new-to-you experience, we want you to know you are in great hands. We offer the most popular, highest reviewed selections in every niche, with astute attention to detail and function. It is important that we integrate intuitive pleasure in modern packages, from the latest anal beads to fuzzy “feel-good” handcuffs. Your investment in Frederick’s of Hollywood Toys will give you the return you want for years to come.


In an industry dominated by feminine garments and lingerie, Envy Menswear dares to be different. Envy is a line of quality designed undergarments that range the gamut from boxers to briefs to g-strings. The fine fabrics and flattering styles compliment every man’s distinct shape, enhancing his innate and unique sex appeal. The brand continues to evolve with new collections and designs, including the infamous Enhancement Pouch, a strategic design that comes with a contoured pouch to better support and accentuate the male anatomy. In 2017, Envy released a 12-piece collection which featured everything from dancewear to everyday essentials.

As Envy Menswear continues to expand as a brand, they continue to mimic trends, creating garments in soft, fetish-inspired styles and with bursts of color.

Envy, just like it’s sister lingerie company Baci, is more than just adult fashion garments. It’s a celebration of male sexuality, and men of every shape, size, and orientation.


Pleasure product manufacturer OVO Lifestyle Toys™ first introduced their lineup at the 2012 eroFame show. Attendees couldn’t miss OVO’s gleaming white display area and extensive signage throughout the hall. Originally based in Berlin, OVO didn’t go very far from home for its first show. The manufacturer then headed to Paris in early 2013, offering buyers a second look at their selection during the Salon International de la Lingerie in Paris.

Following its 2014 change in ownership, the company is now controlled by OVO Joint Venture, a U.S.-based group of industry veterans led by Frank Koretsky. 

Form follows function in OVO’s sleek designs, but beauty is not sacrificed in these lifestyle toys for everyone. Made of silicone and designed and engineered in Germany, all of the products are backed by a 15-year warranty. The packaging is as simply elegant as the products themselves, and the materials used are body safe and phthalate-free.

All products have either won or received honorable mention at recent Red Dot international design awards – a recognition previously achieved by major, mainstream manufacturers like Dyson and Mercedes Benz. 

OVO Lifestyle Toys™ current range of products is broken up into distinct categories including pleasure rings, loveballs (aka Kegel exercisers), bullets, mini vibes, vibrators, rabbits, and lay-ons. In addition to the design awards, the company holds 17 patents for a variety of its products' features.

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